Discover Peterborough · Visitor Economy
Tourism · Culture · Hospitality · Community
Peterborough Tourism & Culture Network
Bringing together businesses, cultural organisations and civic partners to shape the future of Peterborough's visitor economy, strengthen the city's identity and create new opportunities for collaboration.
Why the Network exists
Peterborough has the ingredients. The opportunity is to connect them.
Peterborough's visitor economy is made up of hundreds of organisations, places, people and experiences. The Peterborough Tourism & Culture Network exists to help those individual strengths become a more coordinated, visible and compelling destination offer.
It brings together tourism, culture, hospitality, events, heritage, community organisations and strategic partners around a shared ambition: to make Peterborough a stronger place to visit, experience, invest in and be part of.
Working alongside the Peterborough Tourist Board, the Network creates a practical route for organisations across the city to contribute ideas, share intelligence, build partnerships and help shape activity.
The core proposition
Individually, organisations promote themselves.
Together, we shape the destination.
The Network is about moving from fragmented activity to coordinated impact: connecting organisations, ideas, campaigns and opportunities so that Peterborough becomes greater than the sum of its parts.
What the Network does
Connect. Coordinate. Collaborate. Deliver.
A shared structure for turning individual activity into stronger city-wide outcomes.
Strengthen coordination
Help tourism, culture, hospitality and related sectors see what is happening across the city and identify where activity can join up.
Develop the visitor offer
Build stronger reasons to visit through connected experiences, campaigns, trails, programming and place-based activity.
Create collaboration
Make it easier for organisations of every size to find partners, develop ideas and take part in shared projects.
Share insight
Create a route for intelligence, opportunities, sector needs and emerging issues to be shared across the visitor economy.
Strengthen Peterborough's voice
Build a more coherent relationship with public bodies, strategic partners, funders and organisations operating beyond the city.
Unlock opportunity
Create the connections and shared capacity from which new projects, partnerships, investment and cultural ambition can grow.
One destination. Complementary roles.
A stronger structure for Peterborough.
The Network is designed to widen participation without confusing strategic leadership, sector collaboration and destination promotion.
Strategic advisory role
Peterborough Tourist Board
Provides senior strategic direction, advocacy and a city-wide perspective on visitor economy and destination priorities.
Sector participation
Peterborough Tourism & Culture Network
Connects businesses, cultural organisations and civic partners through collaboration, working groups, shared activity and insight.
Destination platform
Discover Peterborough
Connects Peterborough's visitor offer through destination content, campaigns, storytelling, information and communications.
Why take part?
Be closer to the conversations, ideas and opportunities shaping the city.
Help shape campaigns and initiatives
Contribute ideas and sector knowledge before activity is developed, rather than only hearing about it once decisions have been made.
Find partners beyond your own sector
Connect attractions with hotels, culture with hospitality, events with transport, communities with venues and ideas with delivery partners.
Take part in working groups
Join focused conversations around opportunities, sectors and places where coordinated action can make a difference.
See opportunities earlier
Receive updates on campaigns, projects, Network activity, sector developments and opportunities to get involved.
Shape Peterborough's future
Play a direct part in building a more confident visitor destination, cultural city and place with greater collective ambition.
Who is the Network for?
If visitors, culture or place matter to your organisation, there is a place for you.
Ways to participate
A broad network with different ways to contribute.
Members
Visitor economy organisations
Businesses and organisations directly involved in tourism, culture, hospitality, events and the wider visitor experience.
Affiliates
Strategic & enabling partners
Public sector, education and strategic organisations that can help align policy, activity, knowledge and wider support.
Supporters
Organisations backing the vision
Businesses and organisations outside the core visitor economy that want to support Peterborough's tourism and cultural growth.
Long-term cultural ambition
Building the foundations of a future City of Culture.
Cultural ambition is built long before a bid, title or major programme. It starts with relationships, participation and the ability to work together.
The Peterborough Tourism & Culture Network creates some of that essential infrastructure: connecting cultural organisations with businesses, visitor economy partners, communities and civic institutions.
It gives Peterborough a stronger foundation from which larger cultural programmes, city-wide moments and future ambitions can develop.
Founding Network · 2026–27
Help shape it from the beginning.
The founding year is focused on building participation, creating useful connections and establishing practical ways for organisations to collaborate.
- Build momentum and broad sector participation
- Develop early campaigns and coordinated activity
- Establish working groups and collaborative projects
- Create stronger flows of information and opportunity
- Build the infrastructure for long-term visitor economy growth
Organisations joining during the founding year will be recognised as Founding Members, Affiliates or Supporters.
Be part of what happens next
Join the Peterborough Tourism & Culture Network.
Tell us about your organisation, the part you play in Peterborough's visitor or cultural economy, and the areas where you would like to connect, collaborate or contribute.
Register your interest →Stay connected
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Stronger organisations.A stronger destination.
The Network is about creating the relationships, coordination and shared confidence from which a more ambitious visitor and cultural economy can grow.
Be part of the Network →