Independent by nature.
Peterborough by heart.
We believe Peterborough deserves to be discovered on its own terms. Not simply as somewhere to visit, but as somewhere to belong, explore, create and be proud of.
Discover Peterborough is an independent, locally driven destination initiative bringing people, places and ideas together to tell the city's story and help shape its future.
A city is more than its attractions.
Peterborough's identity lives in its people, neighbourhoods, cultural life, independent businesses, remarkable heritage and the landscapes that surround it.
We created Discover Peterborough to bring that extraordinary breadth into view. Our work connects useful visitor information with original storytelling, cultural projects, community participation and practical destination development.
We want more people to come, stay and explore. Just as importantly, we want people who already live here to see their city afresh and feel part of where it goes next.
Ideas made visible.
Connections made real.
The website is where many people meet us. Behind it is a growing programme of destination storytelling, cultural placemaking and collaboration.
Champion the destination
Help residents and visitors find places, attractions, events, independent businesses, experiences and reasons to explore beyond the familiar.
Tell stories with depth
Bring together history, contemporary culture, local voices and landscapes to tell an original, layered and distinctly Peterborough story.
Build meaningful partnerships
Work directly with community groups, venues, artists, educators, businesses, heritage organisations and transport providers to create shared opportunities.
Develop new experiences
Build digital tools, themed journeys, cultural programmes, campaigns and visitor experiences that encourage discovery, participation and local benefit.
Independent thinking.
Collective possibility.
Independence is not isolation. It is the freedom to champion Peterborough with conviction, act creatively and build relationships around good ideas rather than organisational boundaries.
Place before politics
We focus on what serves Peterborough: its identity, its future and the people who make it what it is.
People before promotion
Residents are not an afterthought. Their stories, interests and experiences help shape what we create and share.
Action before bureaucracy
We believe in imagination supported by practical delivery: making useful things, testing ideas and building from what works.
Every part of Peterborough has a story.
Our approach reaches from the historic city centre to the neighbourhoods, villages and heritage landscapes that give Peterborough its distinctive character.
Quarters with character
From Cathedral Square and the old streets to the river, railway, shopping and emerging creative spaces, we connect places into richer experiences.
Stories close to home
Neighbourhoods and villages are places of living heritage, culture and belonging. We want those stories to be part of the city's identity.
Landscapes to explore
Clare Country, the Fen Edge, the Nene corridor and the area's industrial heritage open up new routes into nature, literature and discovery.
One city. Many ways to discover.
We are developing connected projects that explore different aspects of our city and wider cultural landscape. Each has its own identity, but all share a commitment to thoughtful discovery.
Discover Peterborough
Practical visitor information, attractions, businesses, culture, events and stories that bring the city and its surroundings together.
Explore the city ↗Discover the Fens
Exploring the big skies, wetlands, heritage, communities and distinctive character of the wider Fenland landscape. The project is in development.
Discover the Fens ↗Discover John Clare
Connecting poetry, places, walking and nature through an evolving project being developed with potential custodians and partners.
Explore John Clare ↗This is Peterborough!
A wider vision for cultural participation, storytelling and civic pride, celebrating the city's creativity, communities and shared experiences.
Explore the vision ↗Free to collaborate. Rooted in our city.
Discover Peterborough operates independently of the Peterborough Tourist Board. Our purpose and our commitment to the city remain unchanged.
We develop our own destination platforms, editorial work and projects, and seek partnerships directly with those who can help make positive things happen.
We welcome collaboration across the public, private and voluntary sectors. Our independence gives us room to experiment, listen, challenge assumptions and advocate for distinctive, locally rooted experiences.
Original and locally rooted
Our identity and content begin with Peterborough, not a generic destination template.
Open to everyone
People, organisations and ideas are welcomed for the value they can bring.
Resident-first
A stronger visitor economy should support local pride, participation and opportunity.
Always developing
Our platforms and projects will keep evolving with our communities and partners.
Peterborough's next chapter belongs to all of us.
Are you an independent business, attraction, cultural organisation, artist, community group or someone with a story worth sharing? We would love to hear from you.
Bring your ideas, your knowledge and your enthusiasm. There is room for more voices in the story of this city.