Discover Peterborough
More Than You Imagine
Discover Peterborough is an independent destination management organisation dedicated to promoting Peterborough as a great place to visit, live, work and invest. We showcase the city’s attractions, events, culture, heritage, food and drink, accommodation, shopping and outdoor experiences through our website, marketing campaigns and digital platforms. Our mission is simple: to help more people discover everything Peterborough has to offer while supporting local businesses, cultural organisations and community initiatives.
Championing our city’s story — together.
The Peterborough Tourist Board is a city-wide partnership that brings together organisations from across Peterborough’s visitor economy to help shape strategy, encourage collaboration and support the city’s long-term development as a destination.
Discover Peterborough works closely with the Peterborough Tourist Board and many other partners to help showcase the city and support its growth.
This is a proud moment for Peterborough and a major step forward in telling a stronger story for our city. The new Tourist Board brings together the people and organisations who believe in this place and want to help it reach its potential.
Discover Peterborough is just the beginning — a living project that will grow through collaboration and community input.
It’s not about a glossy launch or a finished product; it’s about creating something meaningful, together. This is about building confidence in who we are and how we tell our story — celebrating what makes Peterborough distinctive, attracting investment, and ensuring tourism benefits everyone who lives, works and visits here.
Andrew Pakes MP
Chair, Peterborough Tourist Board
The Peterborough Tourist Board is a city-wide partnership uniting Peterborough’s cultural, commercial and community sectors, working together to grow the visitor economy and share the story of a city that’s more than you imagine.
