Peterborough Tourist Board
More Than You Imagine
Representing Peterborough’s cultural, heritage and tourism partners, the Peterborough Tourist Board leads the city’s visitor economy — connecting attractions, events, businesses and communities under one shared vision. Through collaboration, storytelling and strategic investment, it promotes Peterborough as a vibrant, welcoming and sustainable destination — celebrating its people, places and spirit while driving growth, pride and opportunity across the city and beyond.
Championing our city’s story — together.
The Peterborough Tourist Board is the new independent body leading the city’s visitor economy — a partnership of local organisations, businesses and communities working together to showcase Peterborough as more than you imagine.
The board brings together heritage, culture, nature, education and enterprise under one collaborative framework. Its mission is to tell a stronger story for Peterborough — one that celebrates the city’s distinctive character, attracts investment, and ensures tourism benefits everyone who lives, works, and visits here.
This is a proud moment for Peterborough and a major step forward in telling a stronger story for our city. The new Tourist Board brings together the people and organisations who believe in this place and want to help it reach its potential.
Discover Peterborough is just the beginning — a living project that will grow through collaboration and community input.
It’s not about a glossy launch or a finished product; it’s about creating something meaningful, together. This is about building confidence in who we are and how we tell our story — celebrating what makes Peterborough distinctive, attracting investment, and ensuring tourism benefits everyone who lives, works and visits here.
Andrew Pakes MP
Chair, Peterborough Tourist Board
